Image from Unsplash
A nonprofit website serves tons of functions but most of the time, their main purpose is to convert visitors into donors. These days people rely on the internet to do almost everything. With that, a compelling and high-converting website would help non-profit organizations in staying in front of their target audience.
Additionally, websites also help in providing educational content and showcasing the projects that non-profit organizations have implemented. Here are some helpful tips in creating a website the converts.
Create goal-focused content for a Nonprofit website
Nonprofit websites would have main web pages in which content is geared towards converting website visitors. These web pages are considered to be the foundation of the entire site.
With this in mind, the subsequent content you’ll be adding should support the web pages you’ve already established. Here are some examples of you’d want to avoid:
- Incorporating a CTA for blog readers to join your mailing list
- Adding a “DONATE” button on the page dedicated for your volunteers
Include Powerful CTAs
A call-to-action (CTA) tells visitors what you want them to do next, and it can provide results on your website. After all, the people who will read your headline will most probably read your CTA as well.
To get the best results, keep your CTAs concise and relevant to your content. For instance, don’t place a CTA looking for volunteers if your article is all about the advantages of donating. Try to experiment with the styles and placement of your CTAs on your nonprofit website.
Make Your Site Mobile-Friendly
Nonprofit websites should be able to adapt to the current trend. Nowadays, more people are relying on their phone to do research and stay updated with the current events. As such, make sure that your website is mobile-friendly across devices.
Having a mobile-responsive website would also guarantee that your potential donors and volunteers would see your content anytime of the day.
Connect Your Site To Social Media
Social media is a good way to deepen your relationship with your donors and volunteers. It’s one the most effective platforms for interacting with your target audience. Nonprofit websites should be able to integrate social media accounts in order to build a connection and raise brand awareness.
Use Visual Storytelling
A picture is truly worth a thousand words. As a result, you should employ visuals to entice supporters and explain your story.
A well-branded, well-coordinated website not only aids in the communication of your organization’s mission, but it also establishes credibility. When donors see your logo and design, they’ll immediately recognize that they’re dealing with your nonprofit.
Final Thoughts
Building a high-converting nonprofit website would result with your organization helping more communities thanks to more donors. The end goal for your website should always be to educate and build your credibility as an organization.
Creating valuable content and sharing the projects your nonprofit has undertaken would be a good strategy to start. Remember that your website would serve as your online portfolio so make it stand out. Check out this page here to know more about website development for nonprofits.
